Graphic tees have long been a canvas for self-expression, rebellion, and art. As we step into 2025, the humble T-shirt is transforming yet again, with bold new trends shaping its aesthetic and cultural impact. Let’s dive into what’s making waves in the world of graphic tees this year.

In today’s world, where first impressions are often made online and connections happen with a tap or click, personal branding has become more important than ever. Long gone are the days when a polished resume was all it took to stand out. Now, having a clear and authentic personal brand is what sets individuals apart, helping them build trust, convey value, and leave a lasting impact. Whether you’re a student, a freelancer, a professional, or a business leader, personal branding matters. Here’s why:

In the world of design (and many other industries), clients and creators often face a dilemma called the “Cheap, Fast, Good” Triangle. This simple principle says you can only have two of these qualities in any project—and trying to get all three is likely to lead to disappointment. Here’s why:

• If it’s Cheap and Fast, it’s probably not Good.

• If it’s Fast and Good, it’s probably not Cheap.

• If it’s Good and Cheap, it’s probably not Fast.

This rule isn’t just a guideline—it’s a practical reality that helps set expectations for both clients and designers. Let’s break down each combination to see what this looks like in action and why choosing two qualities often leads to the best outcome.

Not something I share often, but here’s how my career journey took off in an unexpected direction.

When it comes to selecting an agency partner, there are generally two kinds you’ll encounter: the “full-service” agency that claims to do everything and the specialized agency that focuses on a few core areas. While both types have their place, knowing the key differences can make or break your brand’s next big project.

Growing up with roots in LA, Los Angeles has always been a part of my identity, even as I spent years in San Diego. My dad worked in LA, and I had family based in San Pedro and La Puente, so I was constantly immersed in the city’s culture. After college in Pasadena, my first big break in the apparel world was with JNCO Jeans, a brand that defined a generation in the late ‘90s.

In today’s crowded market, brands can no longer rely on safe, conventional design to capture attention. Consumers are flooded with visuals, and the brands that thrive are those willing to push boundaries. Rebellious design—bold, unconventional, and daring—sets brands apart by challenging the status quo and creating a lasting impact.

In the world of branding, stagnation is a silent killer. What once worked for your business might not hold up forever. Trends shift, audiences evolve, and new competition emerges daily. Much like a snake sheds its skin to allow for growth, brands need to shed old ideas and embrace new ones to stay relevant and competitive.

But how do you know when it’s time for a refresh? And more importantly, how do you navigate a successful brand evolution without losing the core identity that made you stand out in the first place? Let's dive into the signs it's time for a change and how to handle it effectively.

Last month, I had the chance to head down to Southern California for a mix of catching up with old friends and squeezing in a few client meetings. Before moving up to Oregon, I spent years living and working in the Costa Mesa/Newport Beach area, where my career in graphic design took off at Quiksilver. I worked there for nearly six years before moving on to Billabong and later Ripcurl. While I’ve mostly shifted away from the board sports apparel scene, I still take on some design projects in that space every now and then.

One of the highlights of the trip was reconnecting with my good friend Anthony Yamamoto, an incredibly talented men’s wear designer who worked with me at both Quiksilver and Billabong. We decided to embark on what I’m calling an “industry revival tour” (if you have a better name, let me know). Anthony and I caught up with some of the legends we worked alongside back in the day.

In the world of graphic design, titles can sometimes feel interchangeable, leaving clients unsure about the exact role each person plays in the creative process. Two key players in any design firm are the art director and the creative director—both of whom are vital to the success of any project. But what exactly do they do, and why is it important to have at least one of them involved in your design efforts?

In the world of branding, your vision is the soul of your business. It's the intangible essence that differentiates you from competitors, shapes your identity, and connects you with your audience. But translating that vision into a tangible, cohesive brand? That’s where the real magic happens, and it's not always as simple as it sounds.

This is where an Art Director or Creative Director comes into play. These creative leaders are not just an extra set of eyes on your project—they're the interpreters, translators, and sometimes, the visionary architects who help turn your abstract ideas into a living, breathing brand.

In today's fast-paced business world, the visual identity of your brand is more important than ever. The right design can make your brand stand out, attract customers, and tell your story in a compelling way. When it comes to creating these visuals, businesses often face a critical decision: Should they hire an in-house designer or bring in a freelance graphic designer? While both options have their merits, there are significant advantages to choosing a freelancer that could make all the difference for your brand.

In the fast-paced world of design, timely communication is crucial for delivering quality work on schedule. However, not all clients respond as promptly as needed, which can lead to delays, frustration, and project inefficiencies. As a design firm specializing in food and beverage packaging, branding, and illustration, navigating these situations with professionalism and tact is key to maintaining strong client relationships and ensuring project success.

Feedback is a vital component of the creative process in graphic design. It helps designers refine their work, encourages growth, and ensures that projects meet the needs and expectations of clients and audiences. Whether you are discussing a peer's work, receiving feedback from a client, or offering constructive criticism to a colleague, knowing how to navigate these interactions effectively is essential. Here are some best practices for each scenario to help you make the most out of feedback.

THE EIGHT ARMS OF BRAND EVALUATION:

Dive Deep into Your Brand’s Strengths and Opportunities. From Identity and Awareness to Engagement and Innovation, Each Arm Represents a Key Element in Navigating Your Brand's Success.

In the world of branding, consistency is key. One of the most effective ways to achieve a cohesive brand identity is by using the same font featured in your logo across various marketing assets. But is this a strategy that strengthens your brand, or does it run the risk of diluting your messaging? Let’s delve into the pros and cons of this approach and explore best practices for integrating your logo font into broader brand communications.

The Power of Mascots: Boosting Your Restaurant’s Brand and Customer Engagement

In the competitive world of the restaurant industry, standing out and creating a lasting impression on customers can be challenging. One highly effective yet often overlooked strategy is the use of a mascot. A well-designed mascot can do wonders for a restaurant’s brand, bringing personality, fun, and a unique identity that resonates with patrons. Here’s how a mascot can help your restaurant thrive:

In the dynamic world of design, illustration plays a pivotal role in creating memorable and impactful visual experiences. At Manifest Creative, we understand the transformative power of illustration in branding, packaging, and apparel design. Here’s why illustration is essential in these areas:

In the world of design, obtaining feedback is crucial for crafting the perfect logo that resonates with a brand’s identity. A key decision for designers and clients alike is whether to conduct logo reviews in person or remotely. Each method has its own set of advantages and challenges. Understanding the nuances of in-person meetings versus digital submissions can help you choose the approach that best fosters clear communication, effective feedback, and successful design outcomes.