Will Leather Goods
Will Leather Goods is a family-owned lifestyle brand based in Oregon. With over thirty years of experience in leather-craft, Will brings authenticity to every product they create.
Branding
Will’s goals have always been to bring the emotional experience of purchasing fine leather goods to their consumers through eye-catching photography and crafted marketing. Classic Americana tradition mixed with a focus on quality and craftsmanship was paramount in everything we created.
Marketing
With over 7 stores nationwide, each store opening required a unique approach. When their “World Store” opened in New York, we worked with a PR company on a guerrilla marketing style campaign where we designed posters to be mounted in repeating patterns to mimic the post no bills walls so iconic to New York.
Digital Media
Creating impactful email blasts and seasonal gift guides helped generate revenue for the brand while providing consumers an easy and intuitive way to shop.
Product Branding
Will collaborated with legendary milliner Gregory Westbrook to develop a line of custom beaver hats. We created a specialty “brand within the brand” so this product could stand-alone and also look great alongside their existing line.
When creating the catalog for the hat line, we utilized hand-illustrated graphics to reflect the craftsmanship of the product while making it really wow buyers.
Illustration
It was important for us to convey Will’s strong focus on craftsmanship and artisan techniques in their visual assets. One of the primary ways we accomplished this was through illustration, specifically a style where you felt the hand behind the graphic. We were able to use this style across mediums that included products, packaging, catalog, in-store point of sale assets, and trade marketing materials.
Environmental and Web Design
Walking into a Will Leather Goods store is an immersive experience. From the smell of the leather to the unique found objects repurposed as display cases, there is a unique DNA that can be found only at Will. Replicating this experience on a website is a tall order; through the use of strong photography blended with natural tones and textures, we were able to achieve that same sense of discovery.
