Q&A Interview with Co-Founder Nick Yarger
Q: What initially sparked your interest in design and illustration?
A: Growing up in Encinitas, surrounded by the ocean and surf and skate community, creativity was always ingrained in my surroundings. Whether it was crafting designs for surf and skate brands or doodling in my sketchbook, I found solace and inspiration in the act of creation.
Q: How did your educational journey shape your career path?
A: Enrolling at Palomar College provided me with the foundational skills and mentorship I needed to embark on my journey. It was there, under the guidance of Steve Miller, that I realized my potential and set my sights on Art Center College of Design, where I further honed my craft and laid the groundwork for my future endeavors.
Q: Can you tell us about your experiences in the apparel industry?
A: My time in the apparel industry was both exhilarating and enlightening. From my early days at JNCO Jeans to my role as an art director at NATco, I gained invaluable insights into the intricate workings of renowned clothing brands, which ultimately shaped my approach to design and branding.
Q: How did your experiences in the apparel industry shape your approach to design and branding?
A: My time in the apparel industry taught me the importance of storytelling and authenticity in branding. Design isn't just about creating visually appealing products; it's about conveying a message and connecting with an audience on a deeper level. This mindset has influenced my approach to design across various industries.
Q: Can you share some highlights from your time working with iconic brands like Quiksilver and Billabong?
A: Working with brands like Quiksilver and Billabong was a dream come true. It was incredibly rewarding to be part of teams that were at the forefront of surf and skate culture. I had the opportunity to contribute to the visual identity of these brands and collaborate with talented individuals who shared my passion for design and the lifestyle it represents.
Q: What inspired you to transition to more contemporary brands?
A: As my career progressed, I felt a natural inclination towards more contemporary brands that aligned with my evolving design sensibilities. My encounter with William Adler, the founder of Will Leather Goods, was a pivotal moment that fueled my aspirations of founding my own design firm and exploring new creative avenues.
Q: What inspired you to venture into the craft beer industry, and how did it influence your creative process?
A: My introduction to the craft beer industry was serendipitous. I've always been fascinated by the artistry behind beer labels and packaging design. Joining Ninkasi Brewery allowed me to combine my passion for design with my newfound appreciation for craft beer. It was an exciting opportunity to explore a different creative landscape and apply my skills to a new industry. Working with the team at Ninkasi, we were able to craft visually stunning designs that complemented the unique flavors and personalities of each brew, pushing the boundaries of traditional beer branding.
Q: What motivated you to establish Manifest Creative?
A: Manifest Creative was born out of a shared vision between myself and my partner, Wade Long. Fueled by our passion for design and our desire to make a meaningful impact, we seized the opportunity to bring our collective vision to life, creating a space where creativity thrives and innovative ideas flourish.
Q: Can you tell us about the transition from working in established companies to founding your own design firm, Manifest Creative?
A: While working for renowned brands provided valuable experience and insights, it also fueled my entrepreneurial spirit and desire for creative autonomy. Teaming up with Wade Long, we saw an opportunity to create something truly special—a design firm that embodies our passion for creativity and commitment to excellence. Manifest Creative is not just a business; it's a manifestation of our collective vision and dedication to pushing the boundaries of design.
Q: What are your goals and aspirations for Manifest Creative in the future?
A: Our vision for Manifest Creative is ambitious yet simple: to continue growing and evolving as a leading creative agency. We aim to expand our portfolio, working with a diverse range of brands and industries, while maintaining our commitment to quality and innovation. Additionally, we envision expanding our presence by opening multiple offices and establishing a gallery space, fostering creativity and collaboration within our communities. Ultimately, we aspire to leave a lasting impact on the world of design and inspire others to pursue their creative passions.
