Kimberley Wine Vinegar
Established in 1975, Kimberley Wine Vinegars, the first U.S. producer of authentic French-style Orleans process vinegar, is owned by the Alexander family since 1999. Based in Lodi, California, with four generations of grape-growing expertise, Kimberley produces over 900 barrels of certified organic artisanal vinegar, uniquely made using the Orleans process.
Branding
While preserving the familiar word mark, Tony introduced a symbolic barrel to evoke the essence of Kimberley's barrel-aged origin. The inclusion of an established date serves as a nostalgic nod, inviting customers to connect with Kimberley's enduring legacy. This thoughtful redesign not only tells a richer story about the brand but also provides customers with meaningful touchpoints that resonate with Kimberley's longstanding presence and commitment to quality.
Packaging
The recent bottle label rebranding aims to enhance clarity and readability, establishing a clear hierarchy that elevates the overall brand experience. Through thoughtful design adjustments, we've prioritized key information, ensuring that customers can easily identify the product details and appreciate the nuances of Kimberley Wine Vinegars.
Website Design and Development
Tony’s goal was to modernize the Kimberley Wine Vinegars website for an enhanced user experience, emphasizing the brand's heritage and artisanal commitment.
He adopted a clean, intuitive layout with earthy tones, incorporating interactive elements like a virtual vineyard tour and dynamic recipe section. Streamlined navigation ensures easy access to key sections.
The redesigned website successfully captures Kimberley's story, fostering increased engagement and a sense of community. User-friendly on all devices, it's a digital hub that mirrors our commitment to quality and authenticity.
