Van Henion Brewing
Nestled in Bend, Oregon, Van Henion Brewing is a haven for beer enthusiasts, dedicated to crafting the brews that brewers themselves love. Specializing in clean lagers and vibrant IPAs, their focus on German-style beer reflects a deep passion for traditional, crisp lagers. With a collective brewing experience exceeding 65 years, the owners and brewers are unwavering in their commitment to producing beers they take pride in. Established in 2021, Van Henion is a brewery owned and operated by those who truly understand and appreciate the art of brewing.
Branding
Tony employed a distinctive monogram-style logo for Van Henion Brewing, seamlessly intertwining the three letters to create a unique and memorable mark. The wordmark features the use of Byzantus, a versatile blackletter-inspired font carefully chosen for its optimal legibility. To cater to various applications, Tony provided several arrangements of the logo, ensuring a cohesive and adaptable branding approach.
Packaging
Drawing inspiration from the diverse beer styles, Tony incorporated various pattern motifs in the packaging design to emphasize each unique style. Vibrant color-coding was also employed, enhancing visual appeal and providing a clear distinction for each beer type.
Marketing
Beyond signage, keg collars, and tin tackers, Tony extended his creative touch to design graphics for apparel, glassware, and innovative marketing materials.
